Club kit goes wrong in four predictable places, and every one of them is decided before anything is printed.

Pick the fit for the riders you actually have

Race fit is close and cut hard for the drops. Club fit keeps the same shaping and relaxes the chest and waist.

Buy race fit for the whole club and a third of it will sit unworn. Mix the two on one order instead; it costs nothing extra.

Size on the bike, not in the clubhouse

A jersey is cut for a rider bent over the bars, so it will feel slightly odd standing up. That is correct.

Get a sizing set and have riders try it in position. A jersey that feels perfect standing is usually one size too big for riding, and that single mistake causes most exchanges.

Insist on sublimation

Sublimation bonds dye into the fibre, so there is no surface layer to trap sweat, stiffen over a seam or crack with washing.

A heat-pressed sponsor panel is a plastic sheet across the part of the jersey that most needs to breathe, and it is always the first thing to fail.

Check the hem before you check the colours

Three loaded rear pockets pull hard. Without an elasticated hem band and a silicone gripper, the back drags down and the pockets bounce.

It is invisible in a product photo and obvious on the first ride with a phone in the middle pocket.

What to send when you ask for a quote

Your design, rider numbers, which fits you want, and whether riders carry packs. That last answer changes the pockets before anything else does.